How does story-based marketing work?

Too many people focus their video marketing on the ‘how’ and the ‘what’ of their product.

The problem is that this does not fully engage the audience. To fully get the attention of a prospective customer, and get them to take action, you must create something that releases both dopamine and norepinephrine into their brain. When these two neuro-transmitters are found in equal measure in the brain, then you have their attention and they are ready to take action.

How do we do that?

Well, to generate dopamine, you must show your customers something interesting. And to generate norepinephrine, you must show them some kind of conflict. The brains of the people watching, through empathy with the situation on the screen, will produce these two neuro-transmitters, as if they are really there.

And the best way to do this, is through cinematic story-telling.


We produce cinematic, story-based marketing videos, based on the core values – the why – of your business.

By creating marketing videos with a narrative, you reinforce your company values to your customers in an entertaining way that builds emotional connections. Then they do not just become consumers of your products, but advocates of your brand and lifelong customers.

Remembering stories is hard-wired into us, it’s an essential component of being human, and has been for countless thousands of years. Can you remember the 2015 Debenham’s Christmas advert? Probably not. Now, can you remember the 2015 John Lewis Christmas advert? Of course! Even if you only saw it once, you would have had some kind of emotional response to the story of little Lily trying to connect with the man on the moon.

Find out more

Our team are all experienced in story-telling marketing. They have come together from the fields of marketing and film and TV with one purpose in mind, to create memorable, compelling marketing videos that really show the true character of your company and your brand.

Contact us for more information, or, if you have an idea you’d like to explore with us, express your interest here.